Carrefour Winery
A new winery and a new benchmark among large supermarkets
Carrefour has worked with Baud on a new strategic approach to the world of wine and spirits.
This strategy has resulted in a new integral concept of shopping experience that positions the brand as a reference for the regular and aspirational consumer, increasing its perception of value as a specialist in the sector.
A new shopping experience, unique in department stores
We have created an innovative, orderly, simple and pleasant space to walk through.
With clear and enriching messages that, in addition to providing information about the product, add value to the space by transmitting our passion for wine culture. A communication that encourages purchase and helps both to empathize with the expert consumer and to channel the less experienced ones.
La Bodega de todos
A place where to buy and where both experts and non-experts can enjoy from knowledge and information.
An efficient, didactic and useful winery for everyone.
A modular space
To be the winery of reference among the large supermarkets, we must be a winery that fits with all the target group likely to buy wine in Carrefour: the regular buyer, the occasional buyer, the impulse buyer, the bargain hunter, the one who heard about a brand...
A space that adapts to the current and future needs of the brand.
The combination of noble materials generates a cozy and premium atmosphere.
The dark represents the sophistication of the wine world and the wood transports us to the wine atmosphere of the barrels.
The lateral linear is composed of 3 different modules with which we create curved shapes that invite to enter and generate rhythm in the circulation.
Efficient circulation
We want our public to feel free in the space, to have easy circulation in all areas and to have visibility from any point. The organization allows a linear circulation but also invites to walk through it in a random way.
It allows for the display of a wide variety of products and optimal product visibility.
The arrangement of the product generates more storage space and creates a different and unconventional environment.
It allows for the display of a wide variety of products and optimal product visibility.
Your Winery
Tu Bodega is a space specially designed for people.
Our goal is that you feel comfortable and safe shopping and that everyone, experts or not, feel included in our warehouse.
A space designed to facilitate the purchasing process
The organization of the winery and its products is intuitive and clear, thanks to an easy-to-see and understand category signage.
A scalable model
The new warehouse is being implemented in the different Carrefour centers. The model is designed to be adaptable to all centers, regardless of their size or format, in order to bring this shopping experience to the greatest number of people.
