Growth with a meaning
Organic Branding Consultant
We create brand architecture processes aimed at improving positioning.
A consistent and organized Brand Architecture provides a long-term advantage, which will be defined based on the objectives that the brand wants to achieve over time.
What is Brand Architecture?
Brand Architecture is a tool to help the correct understanding and assimilation of the values and positioning of a company.
A good architecture aims to simplify the portfolio of brands of a company, mark the hierarchy of divisions and their relationship within the universe of the brand.
More about Brand Architecture
Baud also manages the architecture for ranges of products and services in companies in multiple sectors.
Brand architecture rationalizes and outlines all the products of a brand giving a global, coherent and complete vision of it.
After making a comprehensive study of the brand, its products and by-products, we set the different routes, groups and the relationship between them in a clear and rational way. R
We draw up an organization chart where the place of each product appears clearly and we ensure the possible future growth of the brand with the incorporation of new products, which can easily find their location.
Advantages inferred by the correct application of Brand Architecture:
Organization of the different strategies for each of the company's brands, Hierarchical identification between the different brands of the company, Cost optimization, Prevention of conceptual conflicts between brands, Definition of opportunities for possible new products.