EspañolEnglish

Looking ahead to create value today

We publish content of interest to the sectors we work with. We combine research, knowledge and vision with the personal touch of each team member.

  • Bill Derrenger participates in the Annual Conference of the Leading Brands of Spain Forum

    Bill Derrenger, Baud advisor, participated in the round table "The vision from the world of business" held as part of the Annual Conference of the Leading Brands of Spain Forum that took place in the new Royal Collections Gallery. Accompanied by Jennifer Zhang, CEO...

  • Baud participates in Empack Madrid, the meeting point for the packaging sector.

    On November 30 we will participate in the 15th edition of the fair Empack Madrid, an event organized by Easyfairs that brings together professionals in the packaging sector at IFEMA. We will be reflecting on packaging and legacy in the session promoted by AEBRAND, in the Pentawards Room, and led by Carlos Corral,...

  • "Packaging is the gateway to establishing a long-term relationship with the customer."

    Carlos Corral, CEO of Baud, is the protagonist of the new chapter of "Brand Values", reference podcast on packaging of Infopack, leading media in the Spanish packaging market, hosted by Laura Blanco Rodríguez. Through packaging, we seek to generate a connection with the customer that goes beyond the...

  • Unide renews its brand together with Baud to keep growing

    Baud renews Unide's new corporate identity, a global branding project that encompasses strategy, architecture, identity and activation.

  • "At Baud we build the future for our clients."

    We talked about business transformation and growth today on La Magia de la Publicidad, a weekly program with current information about brands hosted and presented by Juan Manuel Urraca, every Friday on Capital Radio. "We are a business transformation consulting firm that works with family businesses, investment funds...

  • Baud reappoints Domingos Esteves as board member

    Domingos Esteves has recently been reappointed as a director of the brand consultancy headed by Carlos Corral. The former general manager of C&A for Spain and Portugal will remain linked to the consultancy, where he has been a director since 2021. In a context of disruption in Retail, with...