Carlos CorralCEO of Baudis the protagonist of the new chapter of "Brand Values", reference podcast on packaging from Infopackthe leading media in the Spanish packaging market, which conducts Laura Blanco Rodríguez.
Through the packagingwe are looking for generate a connection with the customer that goes beyond a transaction. Our goal is to build a relationship with them and for them to understand the purpose behind it.
Corral reflects on the importance of packaging in the brand building and in the creation of a emotional link that reinforces the experience of effective purchase, through projects by Baud's team such as Azpilicueta, Dorsch Pharma, Manolo Bakes, among others.
Listen to the complete episode here
