Baud presents the new corporate identity from Unidea global branding project that encompasses strategy, architecture, identity and activation, and which projects the transformation of the cooperative as a result of its Strategic Plan 2021-25.
"The goal has been to revitalize the brand. Unide to reinforce its identity as a a benchmark cooperative in food distribution in Spain and to provide a global brand, in which closeness, personal bonding and commitment become the keys to change," he explained. Carlos CorralCEO of Baud.
Unide, so close, so yours
The new brand, close and evolved, reflects the commitment of the food distribution ensign, which is moving forward with the needs of its members and is committed to strengthening the cooperative model and enhancing the connection with the end consumer.
"This branding project is strategic for the company and is being developed with the aim of broadening the recognition of the Unide brand, beyond the proximity of our supermarkets, to initiate a more direct communication model with the consumer and to generate interest in our partners to invest and improve the customer shopping experience in the stores," he explained. José Antonio Lorenzocommercial director of Unide.
As part of its transformation, the Baud's creative team has updated the brand image and simplified the brand architecture to give more prominence to the Unide brand in order to make it a more attractive and attractive brand. closer and more recognized by the end consumer.
"The new logo has evolved, while still reflecting the essence and values of Unide - comprehensive commitment, expert vocation, social drive and cooperative pride -, looking to the future and the role it will play the Unide brand in the cooperative's growth strategy", he commented Javier ArenasBaud's strategy director.
Unide Alimentación, a new proximity brand
This global branding project includes the incorporation of a new banner, Unide FoodThe brand responds to a renewed business proposal that focuses on proximity and local products.
As detailed by José Antonio Lorenzo "We are confident that this new brand will bring more opportunities for expansion with new partners and new areas to operate in".
In the media: elEconomista The Advertiser IPMARK Just Retail
