Antartik
Information on Antartik
APPROACH
Antartik is the brand of notebooks and binders for young people from Liderpapel, a leading manufacturer in Spain and with a presence in other European countries such as France and Portugal. Antartik was born with its own attitude and vocation: to be a brand that young people could identify with and make their own. Thus, notebooks and new products would become another piece of personality and differentiation within the look of young people.
CHALLENGE
To find the true and relevant meaning, and enrich it with all the nuances, we drew on our fashion expertise and conducted ad hoc research. The key was to promote an attractive way of life for diverse young people.
SOLUTION
We connect with diversity through a transversal axis: youth as a vital state. As energy, freshness, freedom, contagious laughter, absence of obligations and rigidity. The tribe to which anyone would like to belong.
A space in which to add. A brand that not only accepts, but also enhances uniqueness and makes people feel good. Without stereotypes. Without prejudices. With freedom.
We developed our own rich identity that gave life to this evolved brand. An open tone, that plays with words, does not lose detail, says yes to everything and gives the young person the leading role. And a visual identity that, by increasing the weight of the symbol and using it as an identifying and cohesive element, embraces at the same time the infinite ways of seeing things.
We are also working hand in hand with the client for the selection of the new portfolio, more lifestyle, which will be inaugurated for the new 2020 academic year.
