Antartik
Information about Antartik
APPROACH
Antartik is the youth notebook and binder brand of Liderpapel, a leading manufacturer in Spain with a presence in other European countries such as France and Portugal. Antartik was born with an attitude of its own and a clear purpose: to be a brand young people would identify with and make their own. In this way, notebooks and new products would become one more piece of personality and differentiation within a young person’s look.
CHALLENGE
To find the true, relevant meaning and enrich it with every nuance, we drew on our fashion expertise and carried out ad hoc research. The key lay in promoting an appealing lifestyle for diverse young people.
SOLUTION
We connect with diversity through a common thread: youth as a state of mind. As energy, freshness, freedom, contagious laughter, the absence of obligations and rigidity. The tribe anyone would want to belong to.
A space in which to add. A brand that not only accepts, but also enhances uniqueness and makes people feel good. Without stereotypes. Without prejudices. With freedom.
We developed our own rich identity that gave life to this evolved brand. An open tone, that plays with words, does not lose detail, says yes to everything and gives the young person the leading role. And a visual identity that, by increasing the weight of the symbol and using it as an identifying and cohesive element, embraces at the same time the infinite ways of seeing things.
We are also working hand in hand with the client for the selection of the new portfolio, more lifestyle, which will be inaugurated for the new 2020 academic year.
