The team that gives aaalas
EMPLOYER BRANDING AND BRAND ENGAGEMENT
- Brand Communications & Marketing
- Brand Definition
- Service & Digital Turnaround
For all brands and especially for a brand like Red Bull, it is vitally important that talent is aligned with the brand, talent committed to the promise of promoting its stakeholders, capable of projecting it and connecting with them through knowledge, but, above all, the attitude.
As part of its expansion plan in Spain, Red Bull needed to attract two types of talent. On the one hand, specific profiles selected for central offices. On the other, and to a greater extent, university profiles such as Brand Ambassadors, Wings Red Bulls, Public Relations, Staff for Events ...
Together, we started a strategy around three fundamental pillars: expert knowledge of the Red Bull brand, pride in belonging to society and shared with the candidate / employee's friends, and extreme fun.