Baud renews Vellsam to consolidate its leadership

Vellsam, a family business based in Almería, pioneers in research, design and production of sustainable biotechnological solutions, has trusted Baud to boost your transformation through brand.

After 25 years of experience, which has positioned it in more than 50 countries on five continents, Vellsam has addressed a comprehensive repositioning project, with the aim of consolidating its leadership in the agricultural auxiliary industry and diversifying growing markets and new sectors.

“This repositioning reflects our continued commitment to agriculture and to the values ​​that have defined us for almost 25 years, and will allow us to face new strategic challenges and continue consolidating our leadership in Spain and with the process of international geographical diversification” comments Mary Castle, Chief Marketing Officer of Vellsam.

Baud has accompanied Vellsam in all stages of this transformation process, from the definition of its brand strategy, evolution of the visual and verbal identity, and organization of the brand architecture and product portfolio, to its activation on the website and in the piece. audiovisual.

 "A strategic project "which reflects what Vellsam is today: a global benchmark thanks to its entrepreneurial spirit, its innovative capacity and the vocation for continuity of the new generations," he explains. javier arenas, Director of Strategy at Baud.