By Clara López, member of the Baud team.
It's been a tough day, but also efficient and rewarding. She is part of the team of a startup that is working for a better future for the housing market. She turns off the computer for the day and walks lightly in her ecological sneakers designed and manufactured in Alicante to have a glass of wine with her friends. An Albariño, of course. She doesn't stop to think that entrepreneurs like her, designers and manufacturers like those of her sneakers, and the farmers and winemakers of her wine glass, are making a country great.
We are living through a global upheaval that is accelerating the changes that have been coming, and is making certain fundamental assertions. One of them is the need to re-invigorate the primary and secondary sectors, namely agriculture, livestock, forestry, mining, handicrafts, industry and energy. The question is how.
Certainly, the regulation and policies are important. Also, consumer responsibility, the growing concept of the consumer-activist. The third vertex is the people and organizations of the primary and secondary sectors and those of us who collaborate with them. People and organizations that we must continue to work to build a stronger, more resilient and better future for our community.
To speak of the future is to speak of cross-sectoral macro-trends that must be integrated in an accelerated manner. Digitalization, sustainability, diversity, security, resilience and entertainment. repeatedly mentioned in other insights. We also assume as our own the 5 specific trends in the heterogeneous primary and secondary sectors.
1. Innovation from companies
The area of R&D&I is becoming more and more important in primary and secondary sector organizations. Scientists, engineers, sociologists working together not to invent and develop one more functionality, but a breakthrough relevant to people. The knowledge of people today is as important as the knowledge of technologies to build the future that society and each customer need.
2. Employees first
In a world dominated by services, knowledge and creativity, beyond the definition and methods of each organization, lies the value of the team. An organic and synergistic set of irreplaceable people with knowledge and sensibilities that will work as the best gear to maximize the potential of each project. People who must be constantly attracted, retained and developed, placing them at the center of every decision, every internal communication and every project. By reserving the place they deserve, we will be able to advance along any path we propose.
3. Origin that I love you, origin
In a scenario of global competition, it might make sense for each continent to specialize in one link of the chain. However, the politics and management of this utopia would be practically unmanageable, especially in turbulent times. This is why the need for local consumption is growing: food, cosmetics, fashion, technology or energy, at the level of the end consumer, and also at the level of the client-company. This leaves us with two tasks. On the one hand, the preference for the purchase of raw materials and community technologies, on the other hand, the transmission of the story that transmits this sensitivity and pride to our audiences.
4. Total confidence
In today's world, we cannot fail. We cannot fail environmentally, socially, technologically or safety-wise. We must prioritize the monitoring and improvement of our processes with integrity and excellence to keep up with the changing demands of our audiences. Even so, there will be times when we fail. But it will be tremendously useful if we manage it with humility, naturalness, transparency and reward, and especially if we learn from it.
5. Visibility and recognition
If you don't tell, they don't know. If they don't know, you eliminate your chances of being recognized and valued. Many companies fail in poor segmentation, targeting only their immediate customers. The prioritization of targets is fundamental, but so is leaving space for society to get to know us. We must not neglect the importance of our story, imaginary and presence in spaces that go beyond our category, boost our meaning and at the same time reinforce the relationship with our closest audiences.
Organizations in the primary and secondary sectors are moving ahead at an accelerated pace, embracing the trends while carving a unique path with vision, alliances, effort and constant monitoring. They are, in short, paving the way for a better future, a future in which they have a greater, more valuable and, in short, a weight that contributes to all.
_