Packaging agency
Packaging is where the brand is decided.
At Baud we are a packaging agency specialized in packaging design for mass-market and premium brands. We design packaging as a brand and business driver: we combine product strategy, graphic design, and structural packaging design so that each reference claims its place on the shelf, tells what matters, and helps the brand grow. From concept to final artwork, attentive to the value that packaging builds for the brand.
The packaging works on multiple levels at once
A packaging design simultaneously solves a strategy, graphic, and structural problem. We approach them as a system, from concept to production-ready piece, for mass-market and premium brands.
Product strategy
The role of packaging within brand and category strategy.
Graphic design
The visual system of the packaging: color, typography, and iconography with criteria.
Structural design
The shape, material, and opening experience of the packaging.
Ranges and portfolio
A coherent range system for product lines and families.
Production and artwork preparation
From design to industry, with every detail under control.
Sustainability
Responsible materials and decisions, integrated into the design.
On the shelf, the brand stops explaining itself and starts demonstrating.
Packaging design, from concept to retail shelf
We design packaging from a strategic approach, with form at the service of meaning. We read the category and the consumer, define the concept, translate it into graphics and structure, and oversee production. Packaging is one of the levers where the work of a branding consultancy it turns into business value, and at Baud we approach it with that criterion from the very first sketch.
Many of these projects are born on the street: the packaging of Manolo Bakes And what about the Alfredo's Barbacoa, two emblematic brands of the city, were designed from our packaging design studio in Madrid, with the linear and the local fifteen minutes away from the workbench.
Analysis
We study the category, the competition, and the consumer at the point of sale.
Concept
The idea that organizes the packaging and gives meaning to the brand.
Design
Packaging graphics and structure, consistent with the brand system.
Production
Final artwork and control to ensure the packaging delivers on its promise.
We redesigned Figuero's wine packaging and organized its portfolio: a coherent visual system that scales from entry-level to high-end references and projects the brand toward the premium tier on the shelf.
Packaging cases that build brand
Optimize an icon
A historic label, more legible and hierarchical, without losing its visual richness.
Shall we design your next packaging?
About packaging design
What does a packaging agency do?
Design the packaging as a system: product strategy, graphic and structural design, product line system, artwork, and production control. The goal is for the packaging to build the brand and add value to the business.
Why choose a specialized packaging agency?
Because the packaging is where the brand is decided on the shelf. A specialized agency combines strategy, graphics, and structure, designing premium and mass-market packaging with brand and business criteria.
How does packaging design differ from structural design?
Packaging design encompasses the strategy and graphics of the container. The structural design It focuses on form, material, and the opening experience. Both work together on every project.
Do you design complete product ranges?
Yes. We design product lines with a coherent system, from a single reference to portfolios of hundreds of references.