Osborne is one of the longest-lived brands in the world. A brand that is part of the collective imagination of Spanish society.
Para Baud supuso todo un reto participar en este rebranding. Un proceso de transformación para trasladar todo el valor de la marca corporativa, buscando aquellos elementos transversales que conectasen todo lo que Osborne ha sido, es y será.
We worked to integrate all of the company's brands under the same purpose, in a project that began with in-depth research and the definition of the strategy, and concluded with the development of the verbal and visual universe.
We invite you to know all the keys of this integral branding project in the podcast for BrandStocker that we made together with Rocío Osborne, Osborne's Communication and Branding Director, in the following link.
And to learn more detailed information about each brand building process at this post.