Osborne is one of the longest-lived brands in the world. A brand that is part of the collective imagination of Spanish society.
For Baud it was a challenge to participate in this rebranding. A transformation process to transfer all the value of the corporate brand, looking for those transversal elements that connect everything that Osborne has been, is and will be.
We worked to integrate all of the company's brands under the same purpose, in a project that began with in-depth research and the definition of the strategy, and concluded with the development of the verbal and visual universe.
We invite you to know all the keys of this integral branding project in the podcast for BrandStocker that we made together with Rocío Osborne, Osborne's Communication and Branding Director, in the following link.
And to learn more detailed information about each brand building process at this post.