Interviews with Baud members
Interviewee: Álvaro Arnaiz, Designer.
Interview date: September 15, 2020.
Today we get to know Álvaro, Baud's designer, a little better. Creative, collaborative and responsible, his way of being ranges from something as sappy as the Beatles to Eskorbuto. He is passionate about music, art, photography, reading, screen printing, design, poster design, photography, cinema, fashion, architecture, typography... among all this he has also been focusing his career in branding for 6 years, so he is also passionate about creating real brands that connect in a lasting way with society.
Why did you choose branding as a profession?
I would not be able to give a single, lapidary reason to this question, perhaps one of the most important reasons is because of the team I work with. Another reason could also be the illusion of discovering something new every day. Every time we finish a project we almost become experts in that subject or sector. Without a doubt, getting to connect with that world and making others understand it just by looking at a typography is very stimulating.
What is the best thing about your job?
The team. It is one of Baud's strongest points, it is difficult to have a methodology in which you can learn as much from the CEO as from the intern who has been with the company for two months.
And the worst part?
Maybe it's work.
What is the project or brand you have been involved in that you are most proud of? Why?
Ancestral. It is a project that summarizes very well how I understand things should be done.
Which brand/s would you like to work for? Why?
For real brands, with a belief, that are a life project for a group of people and manage to be an agent of positive change in society or the planet.
What do you get out of working at Baud?
A belief in a common project.
For you, what are the best qualities that a professional in your area should have?
Humility, understanding, reflective capacity, tenacity and empathy.
How do you see the future of your profession a few years from now? What changes do you think may arise?
I wouldn't look that far ahead, today we are already seeing certain trends. Brands that are more sustainable, that don't focus so much on positioning but on their purpose, that think about their social and environmental impact.
What advice would you give to someone starting out in your profession?
That you are passionate about.
In a nutshell...
- A benchmark: Rurouni Kenshin.
- A confessable hobby: I need to have cats nearby.
- A book you would recommend: Cows, pigs, wars and witches.
- Your ideal music to work with: The Blaze.
- A phrase that is your mantra: it's never too early for a beer and never too late for a coffee.
- A plan to disconnect: nature and friends.
- Something surprising about you: I am not that surprising.