Interviews with Baud members
Interviewee: Álvaro Arnaiz, Designer.
Date of the interview: September 15, 2020.
Today we get to know Álvaro, Baud's Designer, a little better. Creative, collaborative and responsible, his way of being ranges from something as nerdy as the Beatles to Eskorbuto. He is passionate about music, art, photography, reading, screen printing, design, poster design, photography, cinema, fashion, architecture, typographies ... among all this, he has also been focusing his career on the branding, which is why he is also passionate about creating real brands that connect in a lasting way with society.
Why have you chosen Branding as a profession?
I would not be able to give a single and lapidary reason to this question, perhaps one of the most important reasons is because of the team I work with. Another reason could also be the illusion of discovering something new every day. Every time we finish a project we become almost experts in that field or sector. Without a doubt, getting to connect with that world and getting others to understand it just by looking at a typeface is very stimulating.
What is the best thing about your job?
The team. It is one of the strongest points of Baud, it is difficult to have a methodology in which you can learn from both the CEO and the intern who has been with the company for two months.
And the worst?
Maybe it's work.
What is the project or brand in which you have been involved and of which you are most proud? Why?
Ancestral. It is a project that summarizes very well how I understand that things should be done.
What brand / s would you like to work for? Why?
For real brands, with a belief, that are a life project for a group of people and manage to be an agent of positive change in society or the planet.
What does working at Baud bring you?
A belief in a common project.
For you, what are the best qualities that a professional in your area should have?
Humility, understanding, reflective capacity, tenacity and empathy.
How do you see the future of your profession in a few years? What changes do you think may emerge?
I would not look that far, today certain trends are already being seen. More sustainable brands, which do not focus so much on a position but on their purpose, that think about their social and environmental impact.
What advice would you give to someone starting out in your profession?
That you are passionate about.
In a nutshell…
- A reference: Rurouni Kenshin.
- A confessable mania: I need to have cats around.
- A book that you would recommend: Cows, pigs, wars and witches.
- Your ideal music to work with: The Blaze.
- A phrase that is your mantra: It is never early for a beer or late for a coffee.
- A plan to disconnect: nature and friends.
- Something surprising about you: I'm not that surprising