Recently Baud has become part of Aebrandthe Spanish Association of Branding Companiesthe only Spanish organization made up of the country's most important agencies and consulting firms in charge of promoting, disseminating and protecting the branding as a relevant, necessary and effective management tool for companies, institutions, territories and governments.
The purpose of this partnership is set out in 6 points:
1. to represent and defend the interests of the branding industry in Spain and to become a benchmark association in the sector.
2. use all its means and forums to inform, promote, defend and disseminate the advantages of branding and the role of the brander as a driver of profitability, innovation and progress.
3. to promote standards of excellence in the branding industry and to demand ethical behavior in the professional practice of our member companies, based on our values and codes.
4. to offer a space for branding companies to share their accumulated experience, from which they can draw guidance, information, reflection, assistance and orientation.
5. explore current issues and social and economic changes to address their impact on the field of branding.
6. support any action that favors the development and prestige of the Spanish brand and branding.
Being part of this association, Baud becomes one of the 23 Spanish branding consultancies of reference in the sector.
+info: aebrand.org