In the last program of Four The Business Incubatorthe team of Baud is launched to reformulate the branding and redesign the packaging from Turrolate Galendaa traditional Cordovan sweet created by three sisters from their childhood memories of the taste of their childhood. The handicap of the product of Victoria, Remedios and Rafi was the previous design of the turrolateThe product is intended to be positioned in stores specializing in natural products, although it has the potential to be marketed in the natural products sector. gourmet.
To solve this problem, the creative department of Baud opted to create a contemporary brand based on a lettering reminiscent of a traditional confectionery, of those of "all life".thus adding value premium extra to the packaging
. In addition, another line of packaging for the Asian emerging market in anticipation of possible worldwide expansion. The end result of Baud's work was an exciting reception from the creators of Galenda
.
Summary Baud Fragments:
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