Beenfo
Information on Beenfo
APPROACH
Beenfo allows organizations and individuals to communicate directly, efficiently and securely. It was born from the vision of an entrepreneur and his collaborators to centralize this growing need in a single proposal that eliminates all the artifices and encourages users to keep only the information they are interested in.
CHALLENGE
Building the reality of a business from scratch involves a previous study and conscientious work with the client, to ensure that their idea and vision materialize into something relevant and with possibilities of success in such a competitive environment as instant messaging. It was a great idea that we had to turn into a better product.
SOLUTION
We work on a complete project, from the analysis, to the strategy, the name, the identity, the design of the product and the realization of the explanatory video of the brand. A direct, available, global, honest and purposeful company. A brand that defends a great truth: the value of communication is information. And it does so from a transversal model that connects coherently and relevantly with audiences at every point of contact.
Creating from a vision
Beenfo is a direct, simple, global and storytelling name. After all, the information conveyed by the bee is equally direct and easy to understand, without artifice. The bee dances in a figure eight to show the others where to find food. And this is the beautiful language that the new company would capitalize on.
The identity, closely linked to the name and the bee, gives life to the brand with resources to tell the infinite advantages in a simple way. An identity that, from its recognizable symbol and strong color, opens up to embrace the people and the messages they want to communicate.
Making business happen
Beenfo has its app as the central point of the business and it is the fundamental contact with its audiences, since it is there where the original idea is developed. Organizations and individuals have profiles and connect in a direct and relevant way in an intuitive, friendly and safe environment.
Always keeping in mind the strategic keys of the project, its users and the market, we started the ideation phase of the product. We launched a beta that after a process of iteration has become a consolidated product that, due to its own characteristics, we will continue to update and adapt constantly.
