Baud has been awarded the AEBRAND Gold Award, in the repositioning category, and Silver, in brand experience, for her project for Clarel.
«This award supports our commitment to excellence and the satisfaction of our clients, and our vision of transform business through brand. A way of doing things that distinguishes us and creates links with organizations that, like Clarel"They trust us to turn moments of change into opportunities." comment Carlos Corral, CEO of Baud.
The Jury of II AEBRAND Awards, Spanish Branding Association, has recognized the Strategic approach of the project Clarel and value creation capacity for the company.
«It is an immense honor to receive this award for Clarel. 2 years ago, we set out to define a new business model, "Clarel Senses", evolving without losing the essence that defines us, a brand close and loved by customers, a convenience store where you find everything you need for beauty and skin care. your home, providing a differential experience. With Clarel Senses we had to offer the best of ourselves, but in another way, make everyday life special, taking care of you and the whole family” says Diana Guzman, Chief Marketing & Digital Clarel.
The Clarel brand repositioning project carried out by Baud is an example of how transform and revalue a retail brand, through integrated brand management in all its commercial dimensions.
“We accompanied Clarel in its transformation, from conceptualization to activation at the point of sale, rethinking its philosophy and approach to the customer, and redefining the store model to offer a comprehensive, premium and differentiated experience. Our focus has been on competitiveness and preparing the Clarel brand to strengthen and continue its path of growth.”, Add Corral.
Thank you Clarel for the trust and congratulations Baud Team!