We had the pleasure of participating in the last IPMARK colloquium, where we discussed how the new European Packaging and Waste Regulation (PPWR) and the emergence of artificial intelligence are transforming the packaging industry.
A meeting where we shared our vision with industry leaders and where it became clear that the challenge is not only to design better, but to think differently.
From Baud, we summarize four key ideas that marked the conversation:
1️⃣ Change should add up, not slow down.
Organizations are saturated with regulation. But the real breakthrough occurs when change is understood as an opportunity, not an obligation.
2️⃣ Packaging is not a tactical element, it is a strategic lever.
Continuing to go for price or to propose low-cost contests is a mistake that prevents brands from growing in value, coherence and differentiation.
3️⃣ AI accelerates, but does not replace judgment.
Tools multiply speed, but the value remains in the human eye, in the purpose and vision that guides each decision.
4️⃣ Innovation also means educating the consumer.
Sustainability is worthless if the user does not understand and adopt it. Innovating also implies accompanying and communicating better.
A necessary conversation that reinforces something we deeply believe in:
the brands that grow the most are not those that react to change, but those that lead with purpose.
Read the full article at IPMARK: Colloquium Packaging, AI and European regulations