The prestigious Mexican marketing magazine Merca2.0 wanted to know the expert opinion of Carlos Corraldirector of BAUD, on the importance of good packaging at the point of sale.
From the interview, we can draw conclusions that are key to the philosophy of BAUD:
"In the supermarket, packaging is the brand, it's the advertisement and it's the communication."
"To be competitive at a point of sale, packaging has to be unique, stand out and seduce. We have to tell good stories through our packaging to seduce our public".
"Our job as Packaging experts is to offer brands new possibilities to adapt (...) Today with the evolution of communication, consumers are co-creators of our brands and actively participate in their development."
The monthly magazine MERCA2.0 covers marketing, advertising and media developments in depth.
You can read the full interview here.