Carrefour Winery
Carrefour Winery
REPOSITIONING
- Spaces & Experience
A new winery and a new benchmark among department stores
Carrefour has worked together with Baud on a new strategic approach to the world of wine and spirits.
This strategy has been embodied in a new comprehensive concept of shopping experience that positions the brand as a benchmark for the regular and aspirational consumer, increasing their perception of value as a specialist in the sector.
A new shopping experience, unique in department stores
We have created an innovative, orderly, simple and pleasant space to explore.
With clear and enriching messages that, in addition to providing information about the product, give value to the space by transmitting our passion for wine culture. A communication that encourages the purchase and helps both to empathize with the expert consumer and to channel the less experienced.
Everyone's Winery
A place to buy and where both experts and those who are not can enjoy knowledge and information.
An effective, educational and useful winery for everyone.
A modular space
To be the reference winery among large stores, we must be a winery that fits the entire target likely to buy wine at Carrefour: those who buy regularly, those who buy occasionally, those who buy on impulse, the search engine for offers, those who heard of a brand ...
Flexible space
A space that adapts to the current and future needs of the brand.
MATERIALS
The combination of noble materials generates a cozy and premium atmosphere.
The dark represents the sophistication of the world of wine and wood transports us to the wine-making environment of the barrels.
MODULAR FURNITURE
The lateral linear is made up of 3 different modules with which we create curved shapes that invite you to enter and generate rhythm in the circulation.
Efficient circulation
We want our public to feel free in the space, have ease of circulation in all areas and have visibility from any point. The organization allows a linear circulation but also invites to go through it randomly.
The layout of the product generates more storage space and creates a different and unconventional environment
It allows the exhibition of a great variety of product and an optimal visibility of it.
The layout of the product generates more storage space and creates a different and unconventional environment
It allows the exhibition of a great variety of product and an optimal visibility of it.
Your winery
Your Bodega is a space specially designed for people.
Our goal is that they feel comfortable and safe shopping and that everyone, experts or not, feel included in our winery.
A space designed to facilitate the purchase process
The organization of the winery and its products is intuitive and clear thanks to a category signage that is very easy to see and understand.
A scalable model
The new winery is being implemented in the different Carrefour centers. The model is designed to be able to adapt to all centers, regardless of their size or format, in order to bring this shopping experience to the largest number of people.
