La Liga 29’s
Information about LALIGA MATCHDAY 29
APPROACH
LALIGA TWENTYNINE'S is born as a new restaurant concept that seeks to capitalize on consumption moments associated with sports, understanding that these cannot be fragmented, but rather form part of an integral experience where gastronomy, sports, and atmosphere coexist indivisibly. The project is built on a clear vision: we are an experience created by the sum of great moments, where people live, feel, and remember every interaction with the brand in a holistic way.
CHALLENGE
The main challenge has been defining and bringing to life a concept capable of going beyond traditional dining, building a space that not only projects football, but also represents “a gathering place... for fans of gastronomy, football, and sport in general” . This involved designing a differential proposal that broke away from existing categories and, at the same time, managed to activate a diverse community, creating an environment where people come together in an atmosphere of passion and enjoyment. .
SOLUTION
Baud has approached the project comprehensively, defining the brand strategy and developing a proprietary model that gives rise to a new gastronomic and sports concept: Gastro Sport. This approach translates into a complete brand experience and retail system, encompassing space conceptualization, design, and manualization to ensure consistency and scalability. The implementation of the concept in real-world environments, such as the large space developed in Riyadh, materializes an experience where the integration between gastronomy, sports, and atmosphere is expressed through all elements, from physical design to ambiance, generating a memorable experience based on the harmony between space, people, and emotion.
Where passion becomes experience
LALIGA TWENTYNINE’S strategy stems from a very clear idea: not to build a themed restaurant, but to create a space capable of uniting sport, gastronomy, and atmosphere into a memorable experience. From this foundation, its own positioning is defined, Gastro Sport, which elevates the passion for sports and gastronomy through an integrating, open, and experiential proposal.
LALIGA TWENTYNINE’S is being built as the place where the sports fraternity gathers: a meeting space that represents the best of sports and transforms every visit into an experience of enjoyment, connection, and shared emotion.
The place where enjoyment begins
LALIGA TWENTYNINE’S experience is built on a holistic vision of the space, where each element is designed to activate emotion and shared enjoyment. The environment is not conceived solely as a place for consumption, but as a meeting point where gastronomy, sports, and atmosphere combine to generate a total experience, in which sound, lighting, screens, and the layout of the space work in coordination to intensify every moment.
At the retail level, a system has been developed that allows this concept to be translated coherently and scalably across different locations, ensuring that the experience remains consistent regardless of the context. From large flagships like the Riyadh space to future implementations, every detail is designed to build a recognizable atmosphere, where the energy of sports is experienced with the intensity of a stadium and gastronomic care elevates the experience, making each visit a memorable moment.
Play, eat, celebrate
