Looking ahead to create value today
We publish content of interest to the sectors we work with. We combine research, knowledge and vision with the personal touch of each team member.
New times for culture
Finally, you have the opportunity to see it with your own eyes. Under the unmistakable sensation of the first times, you enter that great temple while the history of mankind becomes tangible through your eyes. And then you see it. Each stroke comes to life before you and you discover...
IPMARK Packaging Colloquium: change only makes sense if it adds up
We had the pleasure of participating in the last IPMARK colloquium, where we discussed how the new European packaging and waste regulation (PPWR) and the emergence of artificial intelligence are transforming the packaging industry. A meeting where we shared our vision with industry leaders and where we...
Baud renews Vellsam to consolidate its leadership
Vellsam has entrusted Baud to drive its transformation through branding.
"Branding is the heart and future of every business."
Carlos Corral, CEO of Baud shares with Marketingdirecto.com his vision on the importance of branding to transform businesses and reflects on the Clarel project, winner of the AEBRAND Awards.
"These awards are recognition of a way of doing things that sets us apart."
Manuel Urraca, accompanied by Cristina Vicedo, president of AEBRAND. Baud has been awarded the AEBRAND Gold Award, in the category of repositioning, and Silver, in brand experience, both recognitions for its project for Clarel.
Baud wins gold and silver at the II AEBRAND Awards for its Clarel project
Baud has been awarded the AEBRAND Gold Award in the category of repositioning and Silver in brand experience for its project for Clarel.
Baud renews the identity of Familia Gómez Moreno to boost its growth
Baud renews its corporate identity in order to boost its growth and strengthen its position in the national and international market. It is a global branding project that encompasses strategy, architecture, naming, identity and packaging.