Bill Derrenger, Baud advisorparticipated in the round table "The view from the business world". held within the framework of the Annual Conference of the Leading Brands of Spain Forum which took place in the new Gallery of the Royal Collections.
Accompanied by Jennifer Zhang, CEO and president of ASIALINKFlorian Nehm, senior advisor Public Affairs of Axel Springerand John Rutherford, global director of Public Affairs for BBVABill Derrenger shared his vision of Brand Spain, from a business perspective and based on his professional experience in Spain (Osborne Group and Clear Channel).
An interesting conversation, moderated by Tamara Pirojkovamarketing director of Leading Spanish Brands ForumBill Derrenger highlighted aspects such as governance, adapting to change, and the talent of spanish professionals in a demanding and highly competitive environment.
"Spain has great professionals who stand out for their governance skills, diligence of life, humility and deep-rooted values, as well as excellent training" Bill Derrenger.
The meeting included the presentation of the first edition of the Spain Brand Yearbook in charge of Lucía del ValleDirector of Communications of the FMRE, and of the Global Performance Index of the Spain Brand by the hand of Julio CerviñoDepartment of Business Economics, Universidad Carlos III.
Sofia OsborneThe president of the Leading Brands of Spain Forum closed the conference by appealing to the individual responsibility in building a strong country brand and to the level of Spanish companies and executives, pillars of the economy.
Congratulations to Pablo Lopez and the whole team for the organization and for your work in favor of the international reputation of Spain and its companies.
