Become a Simpa: The VoIP App with Baud Identity

Hazte un Simpa is the new Voice over IP application from Mobile Republic. A service that makes communications even easier as it allows users to talk for free through their data rate. At Baud we take care of designing the visual identity de la marca, la App fue llevada a cabo por Cloud District.

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For the creation of the identity we based ourselves on the codes of the brand endorsement, República Móvil, using the dot as the representative element of the link between people.
A powerful image that conveys the main values of the brand: spontaneity, transparency and connectivity.
In addition, we selected a palette of bright colors to define an easy and straightforward interface, which conveys the simplicity of use of the app itself.

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