Baud presents new corporate identity de Unide, a global brand project that encompasses strategy, architecture, identity and activation, and that projects the transformation of the cooperative, as a result of its Strategic Plan 2021-25.
“The objective has been to revitalize the brand Unide to reinforce their identity as reference cooperative within food distribution in Spain and provide a focus on global brand, in which closeness, personal ties and commitment become the keys to change,” he explained. Carlos CorralCEO Baud.
Unite, so close, so yours
The new brand, close and evolved, reflects the commitment of the food distribution brand that advances with the needs of its members and that is committed to strengthening the cooperative model and enhancing the connection with the end consumer.
"This brand project is strategic for the company and is developed with the objective of expanding the recognition of the Unide brand, beyond the proximity environment of our supermarkets, to initiate a more direct communication model with the consumer and to generate interest in our partners to invest and improve the experience of customer purchases in stores,” he explained Jose Antonio LorenzoCommercial director Unide.
As part of its transformation, the Baud creative team has updated the brand image and simplified the brand architecture to give greater prominence to the Unide brand with the aim of making it closer and recognized by the final consumer.
“The new logo has evolved, while continuing to reflect the essence and values of Unide – comprehensive commitment, expert vocation, social impulse and cooperative pride -, looking to the future and the role it will play. the Unide brand in the cooperative's growth strategy”, he commented javier arenas, chief strategy officer at Baud.
Unide Alimentación, new brand of proximity
This global brand project includes the incorporation of a new brand, Unide Food, a brand that responds to a renewed business proposal that is committed to proximity and local products.
As detailed Jose Antonio Lorenzo “It responds to the needs of the consumer in environments of maximum proximity and we trust that this new brand will provide more opportunities for expansion with new partners and areas in which to operate.”