This year marks the 50th anniversary of one of the best known Rock n' Roll bands: The Rolling Stones. We do not know if it will be the oldest band of its own genre, but we can be sure that it is one of the most influential groups in the history of contemporary music and with it its logo and branding.
Although many believe that the most famous language in the world was designed by Andy Warholis not correct; it was created by John Pasche while studying graphic design at the Royal College of Art in London. Mick Jagger was the one who commissioned Pasche in the 1970s, who designed the emblematic band logo. For it he paid only 50 pounds (about 75 euros).
The logo appeared for the first time in the disc Sticky Fingers in 1971. However, the cover of this disc was designed by Andy WarholHence the frequent confusion that he had been the creator of the mark. Years later, the original design of the language was auctioned for about 250 thousand pounds (about 310 thousand euros). And all the money was donated to an organization that fights cancer in London. For me one of the logos - isotypes that has survived best over the decades, with great visual power and that has certainly not gone out of fashion.
For the 50th Anniversary, the band commissions a commemorative logo design from Shepard Fairey, better known as OBEY. Although I personally think that all the merit is in the original.
