By Silvia De Diego, member of the Baud team.
There are situations that move us to develop skills we did not know we had. Abilities dormant due to the containment to which we submit ourselves as adults, or simply due to their lack of use.
We have been confined for 11 days and a roll of toilet paper is no longer a roll of toilet paper, it is now a ball and a national challenge.
Today it is easier for us to find charm, beauty, humor or uniqueness in everyday things.
And thank goodness, because it is also necessary.
In the most domestic everyday life we can also find the necessary inspiration to give shape to our ideas.
This is how, suddenly, but with the information dormant in the brain for months, during a naming project, a noise in the kitchen is not just a noise, it is a new name for a young brand in the form of an onomatopoeia.
Because we are awake. Wide awake.
Ready to find inspiration in everything around us, with our senses sharpened and our minds alert.
We are learning to admire what we have seen many times before.
Trying to perceive every detail, every meaning, real or not.
That nuance in the form of a spark that activates our imagination.
It can be the shapes in the half-light that the slats of a shutter let us glimpse, a painting that we are tired of seeing and that today is different, the sound of the water running before brushing our teeth...
Our ability to create has the opportunity to get in shape.
Today, nothing like our imagination will allow us to go further.
Because as Kafka said: "The everyday in itself is already marvelous. I do nothing more than consign it".