Interviews with Baud members
Interviewee: Andrea Montes, Consultant.
Interview date: June 15, 2020.
We continue with the new content framework in which we can get to know a little better the members of our team, those who build Baud. Andrea, Strategy Consultant, defines herself as someone who wants to learn, improve, grow and grow. Empathetic, hard-working and responsible, she creates, with sensitivity and rigor, honest brands that positively influence people's lives.
Why did you choose branding as a profession?
I believe in branding as a powerful tool that is capable of driving big changes at a social, economic, political or environmental level. I chose branding with the personal purpose of building strong and responsible brands for the long term, that look beyond their business figures to connect with people by accepting their responsibility to improve our world.
What is the best thing about your job?
Undoubtedly, getting to know and deepen in such varied clients and sectors because it is a great opportunity to learn and have more perspective.
And the worst part?
In consulting you are always very dependent on the client's schedule and, when you have to face a project with very limited time, it is more complicated and less satisfactory for the whole team.
What is the project or brand you have been involved in that you are most proud of? Why?
I couldn't pick just one. In general, I am very excited to contribute to the growth of sustainable, local and human brands, which are a life project for the customer.
Which brand/s would you like to work for? Why?
For any brand that wants to be an agent of change and positive impact for people and the planet.
What do you get out of working at Baud?
Baud has taught me and teaches me a lot every day, both professionally and personally. Perhaps what I value most is that I have been able to develop my most creative side because here, even strategic development goes hand in hand with creativity.
For you, what are the best qualities that a professional in your area should have?
I believe it is essential to develop empathy with the client and with the team, to cultivate a curious and creative view of the world, and to face complexity with calm.
How do you see the future of your profession a few years from now? What changes do you think may arise?
I am confident that brands will play an essential role in redefining certain realities or consumer habits, and will even be the driving force and the most visible face of many social movements. Brands are going to have to position themselves and get really involved if they want to be relevant to their consumers.
What advice would you give to someone starting out in your profession?
Always remember that what a consumer expects from a brand is the same as what he expects from a person: authenticity, empathy, honesty and dialogue.
In a nutshell...
- A benchmark: my father.
- A confessable hobby: always use periods when writing.
- A book you would recommend: the Harry Potter literary series by J.K. Rowling.
- Your ideal music to work with: the Minimalism list on Spotify.
- A phrase that is your mantra: a total effort is a complete victory.
- A plan to disconnect: riding bicycles.
- Something surprising about you: I have a rhythmic gymnastics club. Half of my day I dedicate to Branding at Baud and the other half I am at the Rhythmic Gymnastics Club. Baleryna training my students.