Scotta
Information on Scotta
APPROACH
Scotta is a men's fashion brand born in Seville in 2014, with a solid presence in the Spanish market and an ongoing international expansion. Scotta stands out for its commitment to the quality and durability of its products. In a competitive sector, the brand seeks to evolve towards a more emotional and lifestyle positioning, while maintaining its essence and authenticity, which has made it a benchmark in the sector.
CHALLENGE
The main challenge for Scotta has been to evolve from a product brand to a lifestyle brand, strengthening its identity and connecting emotionally with a wider and more diverse audience. In addition, the aim is to transfer the quality present in its products to the rest of the brand, elevating its perception to a more premium level to become an aspirational brand. This transformation implies redefining its brand experience and broadening its relevance both nationally and internationally, without losing the genuine connection with its current and potential customers.
SOLUTION
Baud worked with Scotta to redefine its brand strategy, positioning it as an authentic brand without sacrificing quality, style and functionality. Through a global understanding we redefined its strategy, visual and verbal identity, maintaining its ideals and principles to ensure that its essence endures over time.
Ongoing collaboration ensures consistency at all points of contact and reinforces Scotta's authenticity.
The art of remaining authentic.
Scotta's visual identity reflects its commitment to quality, creativity and authenticity. It focuses on conveying an aspirational and emotive image, with character and consistency across all touch points. Every visual element of Scotta, from its designs to its communications, is carefully crafted to connect with the brand's reality and values. By choosing Scotta, you choose a way of understanding fashion and its processes, standing out for its transparency and honesty, and offering versatile and durable garments that inspire freedom and timeless style.
Because the only thing that truly liberates you is what does not impose on you.
"This renewal represents a new step for the brand and is backed by the model and the company's business strategy".
Carlos Serra, CEO & Founder - Scotta.
Results
Since the strategic redefinition carried out together with Baud, Scotta has consolidated its transformation into an authentic, coherent lifestyle brand with a much more aspirational value proposition.
The new brand strategy, identity and narrative have driven sustained growth and a qualitative leap in public perception.
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At 2023in the first full year after the rebranding, sales increased by 34 %exceeding 13 million euros.
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At 2024growth was maintained with an increase of 8 Additional %reaching 14 million euros and consolidating a +44 % of cumulative increase compared to the year prior to the change.
- The development of the visual and verbal identity has allowed us to build a brand that is more consistent, recognizable and aligned with its purpose, reinforcing the connection with a broader and younger audience.
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Commercial expansion has accelerated with the opening of new new points of sale in Spain and the entry into international markets with its new brand as a strategic lever.
Today Scotta projects a solid and coherent image, reflecting its authenticity and freedom.
A brand that is more mature, more emotional and more prepared to grow.