Scalpers
Since it was born in 2007 as the dream of some friends who sold ties to executives, Scalpers has been an unstoppable brand. Currently, they have more than 200 points of sale and a collection of suits, sportswear and accessories for a modern and cosmopolitan man.
In 2015 the brand wanted to continue to grow and expand into other countries, for this they needed a new website to match their strategy, which would help them enter these new markets.
The first step of the process was to analyze user behavior to establish the brand's digital strategy. An analysis that defined the characteristics that the new website should have as well as the content hierarchy, the information architecture, the purchasing process, etc.
A website at the service of customers
The main premise of the navigation strategy and web architecture was to bring the physical shopping experience to the online store, making it easy and intuitive for the user to experience the brand and purchase its products. For this reason we included the "Get the look" section, which allows the user to easily buy complete outfits, or the suggested products, which recommend clothes and accessories related to each item.
A website that brings together the best shopping experience: - Detailed menu of the different sections of the online store - Search engine always present at the top - Suggested products and cross-selling - Shopping cart and checkout in two clicks - Optimized and very visual content
From in-store to online shopping
For the store, as in the other sections of the website, we designed a modular system that helps us to maintain a consistent design, regardless of the number of products we are showing.
Short video clips alternate with images from the brand's catalog, which can be viewed in detail by hovering over the photo, highlighting the product.
The interiors of each product show detailed information about the garment and its purchase through an iconographic system created ad hoc for the brand. Related products encourage cross-selling and help make the shopping experience closer and more natural.
A highly visual product page that allows quick purchase decisions and cross-selling decisions to be made without leaving the screen.
One website, many devices
Fashion lovers' behavior towards brands has changed. They can now see the latest collections of their favorite stores from their couch and, if they like something, buy it quickly and directly. For this reason, the strategy places special emphasis on the mobile user.
The web design is adapted to smaller devices by eliminating videos and optimizing the content without losing its design and character.
In short, a website that brings Scalpers to any corner and any device, making the experience on the web as rich as in the stores.
