Zooplus: Nomad tales
Information about Zooplus: Nomad tales
CHALLENGE
Zooplus, líder en e-commerce de productos para mascotas, lanza en toda Europa su primera marca propia de accesorios, Nomad Tales, que cubrirá todas las necesidades funcionales y estéticas de los amos y sus mascotas conectando el mundo lifestyle con las actividades outdoor.
APPROACH
A pesar de la creciente competencia en pet care, que ya no solo emana de marcas especializadas sino también de pequeñas marcas locales e incluso del sector moda, existe una oportunidad estratégica en el segmento premium accesible, con productos de alto valor y un precio competitivo, siempre respaldados por la autoridad y experiencia de una marca especialista en el cuidado de mascotas.
SOLUTION
La aspiración es posicionar a esta marca como una referencia en sofisticación, vanguardia y estilo urbano, inicialmente en el segmento canino, pero con la posibilidad de acceder al mercado felino en etapas posteriores.
To do so, we defined the axes of the brand, from its discourse and visual universe, to the brand and product experience. An experience that seeks to turn everyday activities into meaningful moments shared with your pet.
Seeking the connection with the target
From the strategic discourse, aimed at positioning Nomad Tales as a lifestyle brand in the premium segment, to the verbal and visual style that accompanies the product portfolio and enriches the shopping experience, Nomad Tales seeks to connect with a specific strategic target.
Accompanying the customer, adapting, creating a brand oriented to meet objectives
A clean and simple style that complements the quality and design of its products, reinforcing the brand's positioning.
A simple but very flexible visual identity has been developed, capable of building its own universe where quality and modern urban style not only coexist, but also balance the protagonism between pets and their owners.
A visual system aligned with the brand strategy. The union between the animal and its master is captured through a simple but highly distinctive, versatile and transversal graphic resource. The selection of typographies, photographs, iconography and chromatic palette not only highlight the premium quality of the brand, but also evoke a sense of aspirationalism for the target audience.
Every detail adds up to make every moment count
We develop a recognizable packaging that connects directly with your positioning.
To facilitate the implementation, an exhaustive manualization of the brand and packaging was carried out to optimize and guide the design and production of each product.
