Baud has been awarded the AEBRAND Gold Award in the category of repositioning and Silver in brand experience for its project for Clarel.
"This award supports our commitment to the excellence and the satisfaction of our customers, and our vision of transform business through the brand. A way of doing things that distinguishes us and that creates links with organizations that, as ClarelThey trust us to turn moments of change into opportunities". comments Carlos CorralBaud's CEO.
The Jury of the II AEBRAND Awardsof the Spanish Branding Associationrecognized the strategic approach of the project Clarel and the value creation capacity for the company.
"It is a great honor to receive this award for Clarel. Two years ago, we set out to define a new business model, "Clarel Senses" evolving without losing the essence that defines us, a brand close and loved by customers, a convenience store where you find everything you need for beauty and home care, providing a differential experience. With Clarel Senses we had to offer the best of us, but in a different way, making the everyday special, taking care of you and the whole family." states Diana GuzmanChief Marketing & Digital Clarel.
The Clarel brand repositioning project carried out by Baud is an example of how to transforming and enhancing the value of a retail brandthrough an integrated management of the brand in all its commercial dimensions.
"We accompanied Clarel in its transformation, from conceptualization to activation at the point of sale, rethinking its philosophy and approach to the customer, and redefining the store model to offer a comprehensive, premium and differentiated experience. Our focus has been on competitiveness and preparing the Clarel brand to consolidate and continue its growth path".he adds Corral.
Thank you Clarel for your trust and congratulations Baud Team!