About business transformation and growth we talked today in The Magic of Advertisinga weekly program with the latest information on brands that governs and presents Juan Manuel Urracaevery Friday at Capital Radio.
"We are a business transformation consultancy that works with family businesses, investment funds and with companies that are in a moment of challenge, transformation or launching a spin-off."
With these words our CEO summed up, Carlos Corralwhat does the work of Baud in business consulting and the profile of its clients. Specifically, he referred to Clarelexample of how revaluing a retail brand.
"Our focus has been on competitiveness and preparing the company to consolidate and continue its growth path."
In this line, he has intervened Diana Guzmanmarketing and digital ecosystem director of ClarelHe detailed what the project consisted of, what challenges were faced and what Baud's contribution was. He also referred to Clarel Senses, a new business model that redefines the traditional retail concept.
"We are in a moment of transformation with the challenge of not losing our essence. A 53% of our customers are loyal and it was one of our main challenges. We needed to evolve the brand while preserving our DNA.
You can listen to the full interview at The Magic of Advertising, June 23, 2023
