The prestigious Mexican marketing magazine Market2.0 wanted to know the expert opinion of Carlos Corral, director of BAUD, on the importance of good packaging at the point of sale.
From the interview we can draw conclusions that are key to the philosophy of BAUD:
"In the supermarket, the packaging is the brand, it is the advertisement and it is the communication."
«To be competitive at a point of sale, a packaging has to be unique, stand out and seduce. Good stories must be told through our packaging to seduce our audience. "
“Our job as Packaging experts is to offer brands new possibilities to adapt. (…) Today, with the evolution of communication, consumers are co-creators of our brands and actively participate in their development ”.
MERCA2.0 monthly magazine covers marketing, advertising and media events in depth.
You can read the full interview here.