Vellsama family company based in Almeria, pioneers in the research, design and production of sustainable biotechnological solutions, has trusted in Baud to boost its transformation through the brand.
After 25 years of trajectory, which have positioned it in more than 50 countries in the five continents, Vellsam has addressed a integral repositioning projectThe aim is to consolidate its leadership in the agricultural auxiliary industry and to diversify into growing markets and new sectors.
"This repositioning reflects our continued commitment to agriculture and to the values that have defined us for almost 25 years, and will enable us to tackle new strategic challenges and to continue to consolidate our leadership position in Spain and with the process of international geographic diversification," he says. Maria CastilloChief Marketing Officer of Vellsam.
Baud has accompanied Vellsam in all stages of this transformation process, from the definition of its brand strategy, evolution of the visual and verbal identity, and organization of the brand architecture and product portfolio, to its activation on the web and audiovisual piece.
"A strategic project that reflects what Vellsam is today: a global benchmark thanks to its entrepreneurial spirit, its innovative capacity and the vocation for continuity of the new generations", explains Javier ArenasBaud's Strategy Director.
