A very complex and interesting subject of the Branding is the Brand Personality.
Searching on this subject I found an article where data is collected from a large number of international companies from all kinds of fields of activity and analyzes the personality they transmit or wish to transmit as brands to their consumers.
Tras el análisis muestran un listado de las personalidades más populares al crear o desarollar una marca.
These are the most popular personalities in the market since the 1990s:
- Innovative (45%)
- Professional (41%)
- Receptive (36%)
- Bondadoso (32%)
- Reliable (27%)
- Consumer Oriented (27%)
- Fidedigno (23%)
- Service Oriented (18%)
Each brand usually describes its personality with a sentence between 6 and 12 words, the average being 9.
Source: Brad VanAuken at B.S.Insider