Make visible the value of the intangible
The valuation and choice of one brand or another does not depend so much on their products and services, but on what they represent. This need requires continuous movement and progress, at the pace set by society.
Social values are being transformed and with them the meaning of Fashion and Luxury.
Quality and exquisiteness are a must have that consumers take for granted and the element that tips the balance between one brand or another is not the products themselves, but what they represent.
At Baud we analyze and exploit the particularities of the Fashion and Luxury sector to offer innovative solutions that allow companies to improve profitability and relevance.
INSIGHTS
Changes in fashion consumption and the adaptation of Inditex
The world of fashion is experiencing significant changes in consumption patterns, and the first year of Marta Ortega at the head of Inditex reflects how one of the main companies in the sector has faced these changes.
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INSIGHTS
Art and Brands
Art is capable of awakening many and very different sensations and nuances. It is what makes us human since prehistoric times, expression for expression, aesthetics for aesthetics. It elevates what it touches, perhaps because it is created from, and reaches into, the deepest part of the human being and the connection between us.
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