Interviews with Baud members
Interviewed: Natalia García, Designer.
Date of the interview: June 10, 2020.
We inaugurated a new content framework in which to get to know the members of our team a little better, those who build Baud. Natalia, designer of our creative team, is from Asturias and it was there that she trained as a graphic designer after studying Art Edition. This helped him a lot in understanding production processes and has significantly influenced the way he approaches a project today.
In 3 words, Natalia as a designer is honest, curious and has a great ability to abstract.
Why have you chosen Branding as a profession?
I actually think he chose me. I always wanted to be a designer, although it was not clear to me that I wanted something as specific as a consultancy, I tried different disciplines; illustration, post ... until I get to where I am now.
What is the best thing about your job?
It allows you to be in constant development, each project is unique and you can learn countless new things.
What is the project or brand that you have been involved in and of which you are most proud? Why?
We are still working on it, so I won't say the name, but it has to do with education. I am very happy to be able to participate in a project like this and above all because it is a brand that has had a lot of presence in very important moments of my life.
What brand / s would you like to work for? Why?
I would like to work with a brand with which I share the same values on a personal level, such as WWF or one in which women are at the center, such as THINX.
What does working at Baud bring you?
Self-development, I recently wanted to enter the "wonderful world of naming" and now they let me participate in many of these processes.
For you, what are the best qualities that a professional in your area should have?
Empathy, without a doubt, is the only way to achieve a real brand that connects with people.
How do you see the future of your profession in a few years? What changes do you think may emerge?
It is difficult to know, taking into account the moment we are. What is clear is that there will be a change in consumption and, therefore, in the perception of brands. I believe that flexible companies predisposed to change in uncertainty will have the best chance of moving forward.
What advice would you give to someone starting out in your profession?
Do not stop learning, try to know a little about everything, not only about brands (business, design), you will understand the world around you much better and you will be able to apply it in your work. Read, read and read! Articles, fiction books, essays ...
In a nutshell…
- A reference: Paula Scher, a woman with character.
- A confessable mania: I can't stand it when the knees of my pants give out.
- A book that you would recommend: Creatividad, SA by Ed Catmull.
- Your ideal music to work with: I don't have ideal music to work with, it depends on my mood or the amount of concentration I need for the project I'm working on. I usually take one style of music a week and keep it looping until I move on to the next, it doesn't matter if it's for work or anything else. A few weeks ago I was listening to Turandot for three days straight. Then Carolina For a week ... What never fails is Radio 3's basement.
- A phrase that is your mantra: A BRAND HAS TO TELL SOMETHING.
- A plan to disconnect: now? Sofa and book. Before? Retirement and book!
- Something surprising about you: I get people to feel comfortable and connect with me quickly.