Interviews with Baud members
Interviewee: Natalia García, Designer.
Interview date: June 10, 2020.
We are inaugurating a new content framework where you can get to know our team members a little better, those who build Baud. Natalia, designer of our creative team, is from Asturias and it was there where she trained as a graphic designer after studying Art Editing. This helped her a lot to understand the production processes and has significantly influenced her way of facing a project nowadays.
In 3 words, Natalia as a designer is honest, curious and has a great ability of abstraction.
Why did you choose branding as a profession?
Actually I think he chose me. I always wanted to be a designer, although it wasn't clear to me that I wanted something as specific as a consultant, I tried different disciplines; illustration, advertising... until I got to where I am now.
What is the best thing about your job?
It allows you to be in constant development, each project is unique and you can learn a lot of new things.
What is the project or brand you have been involved in that you are most proud of? Why?
We are still working on it, so I won't say the name, but it has to do with education. I am very happy to be able to participate in a project like this and especially because it is a brand that has had a strong presence in very important moments of my life.
Which brand/s would you like to work for? Why?
I would like to work with a brand with which I share the same values on a personal level, such as WWF or one where women are at the center, such as THINX.
What do you get out of working at Baud?
Self-development, I recently wanted to get into the "wonderful world of naming" and now they let me participate in many of these processes.
For you, what are the best qualities that a professional in your area should have?
Empathy, without a doubt, is the only way to achieve a real brand that connects with people.
How do you see the future of your profession a few years from now? What changes do you think may arise?
It is difficult to know, considering the current situation. What is clear is that there will be a change in consumption and, therefore, in the perception of brands. I believe that flexible companies predisposed to change in the face of uncertainty will have the best chance of making progress.
What advice would you give to someone starting out in your profession?
Don't stop learning, try to know a little bit of everything, not only about brands (business, design), you will understand the world around you much better and you will be able to apply it in your work. Read, read and read! Articles, fiction books, essays...
In a nutshell...
- A benchmark: Paula Scher, a woman of character.
- A confessable hobby: I can't stand it when the knees of my pants give out.
- A book you would recommend: Creativity, S.A. by Ed Catmull.
- Your ideal music to work with: I don't have ideal music for work, it depends on my mood or the amount of concentration I need for the project I'm working on. I usually go for one style of music a week and have it on loop until I move on to the next one, whether it's for work or anything else. A few weeks ago I was listening to Turandot for three days straight. Then Carolina For a week... What never fails is Radio 3 basement.
- A phrase that is your mantra: A BRAND HAS TO TELL A STORY.
- A plan to disconnect: now? Sofa and book. Before? retreat and book!
- Something surprising about you: I get people to feel at ease and connect with me quickly.