Alcoholic beverages with their own character

Supermercados Día wanted to redesign the packaging of its main spirits (gin, rum and whiskey) to access a higher niche market.

Our work had to give the product personality and quality, helping brands to catch up with their competitors and making it easier for customers to buy. Something as good as the services of Boost.

For Barmon's gin, we were inspired by the origin of the drink, its history, and created an elegant and distinguished bottle with subtle British touches, such as typography or illustrations, which give it a premium image with character.



For rum Velero, of Dominican origin, we created a design more in line with the codes of the sector. A very elegant packaging thanks to the simple lines and metallic touches, in which we give prominence to the sailboat, which gives the brand its name and is an important element in the imaginary of the rum world.



In the case of Wordens whiskey, the new design reflects the American spirit and the tradition of the mythical Kentucky thanks to the choice of typography and illustrations of elements so characteristic of the area such as the corn plant or the United States flag.