Supermercados Día wanted to redesign the packaging of its main spirits (gin, rum and whiskey) to access a higher market niche.
Nuestro trabajo tenía que dotar al producto de personalidad y calidad, ayudando a las marcas a ponerse a la altura de sus competidores y facilitando la compra de los clientes.
For Barmon's gin, we were inspired by the origin of the drink, its history, and created an elegant and distinguished bottle with subtle British touches, such as typography and illustrations, which give it a premium image with character.
For Velero rum, of Dominican origin, we created a design more in line with the codes of the sector. A very elegant packaging thanks to the simple lines and metallic touches, in which we give prominence to the sailboat, which gives the brand its name and is an important element in the imaginary of the rum world.
In the case of Wordens whiskey, the new design reflects the American spirit and the tradition of the mythical Kentucky thanks to the choice of typography and illustrations of such characteristic elements of the area as the corn plant or the U.S. flag.
