Our CEO, Carlos Corral, y Diana GuzmanClarel's Chief Marketing & Digital Officer, have participated in Capital Radioin the special of The Magic of Advertising about the winners of the II edition of the AEBRAND AwardsThe program was presented by Juan Manuel Urraca, accompanied by Cristina Vicedo, president of AEBRAND.
Baud has been awarded the AEBRAND Gold Awardin the category of repositioning, and Silverin brand experience, both awards for his project for Clarel. Corral explained the scope of the award and what aspects the jury awarded.
"We accompanied Clarel in its transformation from a local drugstore to a beauty and care store. From conceptualization to in-store activation, rethinking its approach to the customer and redefining its store model to offer a comprehensive, premium and differentiated experience."
I would highlight the strategic focus and how we have been able to transforming and enhancing the value of a retail brandthrough integrated management of the brand, in all its commercial dimensions. A project with a positive impact on the income statement of Clarel".
"These awards are a recognition of a way of doing things that distinguishes us and that creates links with organizations that, like Clarel, trust us to be able to convert the moments of change into opportunities“
The Magic of Advertising, February 16, 2024. Baud, Clarel Gold and Silver Award
