By the Baud Consulting team.
Branding is a fundamental discipline to boost any business and specifically for the tourism sector we see how it is becoming more and more relevant.
If in other sectors living a brand experience, beyond the product or service being purchased, is something that consumers demand, in the tourism sector it is a key piece that we must have and for this we need to generate an experience that is recognizable and memorable, own and unique.
On these questions about how branding can help boost the Active Tourism business, we reflect on this article for the Urquía & Bas blog.