Branding in the Active Tourism sector (I)

By the Baud Consulting team.

Branding, as a discipline capable of deeply connecting with external and internal audiences, driving business, is essential in all sectors. All sectors, all companies, need to connect, compete, consolidate, advance.

Specifically, in Active Tourism, branding is interesting due to the particularity of the sector and the audience. It is a sector and an audience driven by two fundamental axes: trust and passion. Two axes that we can successfully activate through branding, building professional, coherent, unique and exciting brands, brands that work in Active Tourism.

On these questions about how branding can help boost the Active Tourism business, we reflect on this article for the Urquía & Bas blog.