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Gómez Moreno Family is a family business with more than a century of experience in the artisan production of authentic Manchego cheese.
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Renewed its corporate identity in order to boost its growth and strengthen its position in the domestic and international markets. Achieves a 22% increase in sales.
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It is a global branding project that encompasses strategy, architecture, naming, identity and packaging.
Gómez Moreno Familya family company with more than a century of experience in the artisan production of authentic Manchego cheese, has trusted in Baud to enhance its growth through the brand.
The consulting firm that manages Carlos Corral has renewed brand strategy of Gómez Moreno, in a transformation process which has strengthened its competitive position in the domestic and international markets. At the end of December, the company recorded an increase in sales volume of 22% compared to the same period of the previous year.
From Baud an exercise has been carried out to redefinition of the strategic platform brand architecture and product portfolio organization, visual and verbal identity evolution, and the construction of a renewed narrative.
"A global exercise that gives content to the new parent brand -Familia Gómez Moreno-, which transmits its differentiated value proposition, through the new identity and updated packaging, based on the value of the product: quality from the origin", adds Corral.
Manchegan truth
The new Gómez Moreno Family identity represents the essence of a family project that updates its heritagewithout renouncing its roots: the flavor, purity and tradition of La Mancha; 103 years of experience and success in the cheese sector.
"Relying on the family legacyas a lever for transformation, we have worked on the definition and evolution of the corporate identity that extols tradition and craftsmanship, and increases the perceived value of its Manchego cheeses". explains Carlos Corral, CEO of Baud.
Quality as a principle of everything
The vocation of the Gómez Moreno family, passed down from generation to generation, is excellence, prioritizing quality and seeking to satisfy the needs and tastes of consumers.
"The key to our success continues to be the selective rigor of the raw material used in the artisanal production of our cheeses: pure Manchegan sheep's milk from our own livestock, born, raised and sustained in the region of La Mancha. A guarantee of quality from the origin". comments José Angel Gómez Moreno, Manager, Familia Gómez Moreno.
It's just cheese and that's the beauty of it
As part of the portfolio organization, Baud evolves two of the existing brands creating Careaa new brand for the category of artisan sheep cheese, and Certaintyfor the Manchego cheese category. Both are added to the already recognized Carpuela and Truffego.
On the other hand, Baud has worked on the product and packaging design with an updated proposal for the seven product categories (Cured, Semi-cured, Rosemary, Tender, In Oil, In Butter and Cheese with Truffle) and different formats (jars, wedges and portions), faithful to the renewed corporate identity.
"We detected the need for a coherent and flexible system that would define the role of each sub-brand and connect with the gourmet consumer and the aficionado," explains Carlos Corral.
Certainty
A name that symbolizes the guarantee of quality, the one that brings the know-how, the specialty, the Manchego origin, the family tradition and the elaboration process behind the product.
In the design, tradition and knowledge are reflected with the prominence of the photo of aged hands. Accompanied by a handmade typographic treatment for the brand logo that enhances the name and the natural and close chromatism.
Carea
Four generations of shepherding and cheesemaking expertise come together in this cheese, named after the breed of dog from Castilla-La Mancha traditionally dedicated to this activity. The first dog in the family, the deepest link with the countryside.
and livestock. A careful, timeless and authentic design, which allows us to share the history of this tradition in each of the cheeses.