A new brand for a new woman
INTEGRAL CREATION OF A NEW BRAND
- Brand Communications & Marketing
- Brand Definition
Tempo, a fertility cynic always at the forefront of her sector, refocuses one of her services, the vitrification of ovules, orienting it to that woman of today who does not want to close doors to a possible motherhood tomorrow.
At Baud, we help them create and shape a new brand that, with the support of the parent brand, would be able to approach and connect in an emotional and practical way with this type of woman.
The concept of egg vitrification was too medical and cold, far removed from today's woman. We decided to go far beyond medical necessity to talk about decision making. Connecting with that foresighted woman, who today does not want or can be a mother, but who does not want to close any door while continuing with her life as she has planned it.
We thus transform the discourse towards the preservation of fertility. A speech that opened the woman's mind to new possibilities and paths that perhaps had not been considered until today. A brand in which women, their decisions and goals, came first.