A personality of its own

Supermercados Día wanted to give its winery a makeover in order to bring its beverages in line with the competition, and to enhance the brand’s presence, relevance and quality.

Because there are so many wines with different designations of origin, the largest piece of the project was to redesign the wine bottles.

Baud’s dictate was to give all the bottles their own personality and image in order to simplify the shopping experience and make it more attractive. To do so we analysed each wine and everything about it, including the tasting experience, history, geographical area, popular folklore and other anecdotes.

surtido vinos DIA


To create the different designs we used a variety of graphic resources like illustrations, photographs and geometric shapes created ad-hoc for the project.

surtido vinos DIA

Design and more

We also developed details like stamps, cut-outs and other production finishes, giving each packaging concept a unique touch and highlighting the value of the product.

Singular design for singular wine

In addition to Spanish wines, we redesigned the line of Ports. We kept the traditional style and shape of wines from the region and created an eye-catching modern image that would be a breath of fresh air on the shelves.

Product ranges

In some cases we created product ranges that shared the same visual code.

Nature is an example of one illustrative motif, used for the collection of D.O. Somontano wines.

In other cases we went with more modern designs like this font created for single-variety wines.

ST. Bart Oporto RUBY
ST. Bart Oporto Variedades

Much more than wine

As part of the winery redesign project we also created new packaging for some of Día’s spirits, focusing on the origin of the beverages and giving them a premium finish.

The design for the gin bottle gives it an elegant British touch.

The bourbon bottle reflects all the flavour of the American spirit and the legendary state of Kentucky.


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Carlos Rodriguez

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