A family of pharmacists with several pharmacies had the need to unify their different businesses under the same concept of service and attention to obtain better operational efficiency, better serve their customers and optimize their costs.
For Baud, the key to this project was the union of the needs of our client with those of the consumer, so it was important that all his years of service, knowledge and vocation give shape to the new brand through a family culture of professional care. customer and constant innovation.
The new business model, conceived in a new flagship pharmacy, thus had two fundamental challenges. In the first place, act as the spearhead of the family project. And second, be relevant and competitive in your own location. But beyond these challenges, there was a greater opportunity capable of generating multiplied and sustainable value: transforming the model of its pharmacies.
We study, imagine and develop a transforming pharmacy model, not only for our client, but for an entire sector. A model that combines the best of the profession - proximity, long-term relationship of trust and specialized advice - with the most avant-garde retail, capable of generating value for the customer and for the company.
The result? A brand, an optimized group and a philosophy of its own where all your current and future pharmacies fit. And where the pharmacist is the real key.
Focus, plane and reality
We accompany Afinea throughout the transformation process, from conceptualization to activation. Putting all the ingredients into play in their proper measure and in due time to inaugurate, in the spring of 2021, an expert, functional, detailed and scalable space that can already be experienced in its first “Flagship” and whose model is ready to continue growing .