From a leading online store to a great brand
REPOSITIONING OF ANIMAL STORE
- Brand Communications & Marketing
- Brand Definition
- Product Definition
- Service & Digital Turnaround
- Spaces & Experience
However, it had a poorly defined strategy and an image anchored in the online environment that prevented it from expanding into new channels. At a time when the company was facing its great leap into the offline world, it counted on Baud to redirect its trajectory.
The first step was to define a brand strategy that would establish the values, positioning and value proposition of Tíanimal, key pillars for having a coherent brand and meeting the company's objectives.
New challenges, new identity
The definition of this strategy was reflected in the redesign of the identity of Tíanimal. A new image that evolved the brand towards its new expansion strategy.
The evolution of the Logo
For the wordmark, which is a natural evolution of the previous one, we opted for a typeface with rounded and friendly corners, which conveys professionalism and at the same time is close.
Adapt your symbol
Starting from its old isotype, a simplified version was worked on, much more identifiable with its sector. This evolution eliminates the mouse so as not to focus the brand on the online medium and changes the claws for a footprint, much more friendly.
We understand pets
A claim that transmits the brand values and defines the philosophy of the company. A phrase that is inspired by the empathy that the brand shows with its customers and their pets. Because in Tíanimal they understand animals and know what is best for them and, therefore, the owners feel calm.
From now on, the brand has a recognizable, simple and close verbal identity, with messages that integrate the brand, the owner and the pets.
From leading online sales to leading the retail sector
An infinite visual system with which the company can express itself in all formats, create multiple formats, according to the needs of each moment.
The brand's applications went far beyond the signs or posters.
A VITAL POINT OF THE BUSINESS
MORE THAN 150 PICTOGRAMS
For the project, we also developed an iconographic family of more than 100 references that facilitate the understanding of the wide range of products and services of the brand: adoption, care, textiles, click & collect, hairdressing, food ... for all families of animals.