A different bookmaker needs a different brand
A Madiapro project
- Brand Communications & Marketing
- Brand Definition
- Service & Digital Turnaround
Mediapro wanted to launch a cross-betting house, a mode little exploited in Spain in which the company mediates between two users who play with each other. The prestigious production company counted on Baud to create its new brand, which, although it only had one direct competitor, was entering a highly saturated market in which differentiation is essential.
The Name: Quiver
A WINNING BET
"Case for storing arrows, used by archers on their backs."
It is not just another bookmaker
EVERYTHING DEPENDS ON THE PLAYER
A different, unique and novel identity, capable of capturing the attention of a target tired of brands that are too similar.
A powerful and groundbreaking brand that works on the pitch, arousing interest and generating users from day one.
A winning image
In addition to identity, we created a visual universe for Carcaj, applicable to all its communications. A visual language consistent with the brand, exciting and versatile.
«Quiver is a winners bookmaker»
Ignacio Arrola, Marketing Director of Mediapro.
From brand to app
The identity is designed to adapt to the application and the betting system. A very defined visual design that laid the foundations for the web and the app, the main points of contact with the target.
LET THE GAME BEGIN
For the launch we created a series of challenging and provocative pieces that invited the user to bet on Quiver.
The campaign had a great presence in the media, especially in the sports field, appearing in the press, Street, television in the stadium, radio, online.