Fresco Dog Foods
Super premium dog food
EXTRAORDINARY EVERY DAY
- Brand Definition
- Product Definition
Fresco is a German brand of dog food that is committed to the naturalness, honesty and the highest quality of its ingredients. A brand that really cares about animals and always seeks to offer an excellent product.
The project started with the creation of a strategy that reflected the values and positioning of the brand and that, later, resulted in a verbal identity y visual and in a powerful the packaging, most important element for this product brand.
The Fresh universe
THE CREATION OF A UNIQUE BRAND
The visual universe created for Fresco evokes the gastronomic quality of the brand and positions it in a prominent position within its category in its main markets: the United States and Germany.
The identity is simple and attractive and evokes tradition, honesty and quality. The bevel that highlights the wordmark gives it visibility and presence.
An identity to grow
ASSETS TO CREATE A HOMOGENEOUS AND DIFFERENTIAL BRAND
A color palette based on the different animals, which conveys naturalness and vitality supporting the neutral colors of the logo and facilitating product segmentation.
A selection of basic fonts chosen for their readability and ease of application in any language that are combined with a more expressive script font.
A simple and close iconography thanks to its simple and rounded shapes.
And some illustrations with a watercolor finish, made ad hoc for the brand, which are very elegant and reinforce the idea of care that Fresco puts into its products.
The main point of contact
A packaging was created capable of attracting the demanding consumer of premium pet food, which collects the attributes of the product such as quality, health, well-being, origin or ethics and transfers the values of the brand in a fresh and surprising way.
Honest product, honest packaging
FILLETS, YOUR STAR PRODUCT OF DEHYDRATED MEAT
The packaging conveys this quality in a clear and attractive way, while the color range gives it freshness and helps, along with the iconography, in the purchase decision process.
A unique product and packaging
MORE VEGETABLE, MORE NATURAL, EVEN MORE PREMIUM
For the superior product range, a packaging was chosen that reinforces the naturalness thanks to illustrations with great detail that convey quality, honesty and care.