BAUD

Free

Revolutionizing the real estate sector with the power of the brand

BRAND CREATION

  • Brand Definition
  • Commerce

APPROACH

Libeen is 'smart housing'. It is the brand that seeks to reinvent rental with the right to purchase for new generations. A concept designed for today's youth whose living conditions are marked by high rental prices and impossible dreams of purchase. A real, accessible solution, with renovated and furnished homes in urban centers.

CHALLENGE

An innovative project with a lot to tell, in a complex market. We needed a clear and relevant proposal to connect with the public with a solution that meets their needs. A different way of doing things, the hope for a whole generation. An attractive idea for clients, investors and collaborators.

SOLUTION

After a phase of research and reflection, we came up with a simple and powerful idea focused on the millennial, the ultimate recipient of the proposal and the driving force behind the other audiences: you can agree to buy a house without giving up your life. It will no longer be necessary for you to live just for your home, or to move to the suburbs or to a house that you do not like ... And we call this 'smart housing'.

A name that is lived

NAMING

We created an evocative and global name that mixed life (life) with being you (be). Thus, Libeen was born within the real estate codes, as a fresh and close brand, encouraging you to live as you are, as you feel, being yourself in your own home. Because with Libeen you live well today and also tomorrow.

A smart, solid, empathetic and flexible brand that adapts to you and your needs in terms of service, tone and visual identity

RESULTS

The company has been selected in September 2020 by La Lanzadera de Empresas de Juan Roig among 1.800 nominations, in addition to having obtained different recognitions and awards since its creation by global platforms such as Product Hacker Awards, the Finance Forward EU 2020 program of Village Capital, The MetLife Foundation & Paypal or StartUp & ScaleUp Europe PropTech Awards, promoted by the European Commission.

Adding value to our client

"Thanks to Baud we managed to build a solid, professional and sexy corporate image that has allowed us to grow and establish our brand in a short period of time"

JOSÉ MANUEL CARTES AND SOFÍA ITURBE, FOUNDERS OF LIBEEN

"Even the last euro that was invested with Baud was worth it to build the foundation of what is now Libeen"

JOSÉ MANUEL CARTES AND SOFÍA ITURBE, FOUNDERS OF LIBEEN