Repositioning the El Corte Ingles Stationery Department
Baud is responsible for creating an entire visual system and the department's store brand with over 800 products.
El Corte Inglés approached us with an ambitious project to create all the store brands and implement its stationery department under its umbrella brand "Frost."
It was a challenge due to the large number of competitors that we came across in this line of retail and the struggle to find a truly distinctive positioning.
We worked on an implementation of the product diverged by different colors in each of the shelves, completely changing the concept of buying stationery at El Corte Ingles
Some of the project's figures:
Since September 2013 the portfolio has grown by over 300%
Over 800 packaging solutions developed
The new Stationery Department layout has been implemented in over 70 department stores.